This motion graphics video is on 'It Is What It Is' by Jenna Raine. Through vibrant colors ,captivating animations, vector illustration and typography I have tried to transform the song's upbeat energy into a visuals that resonates with the heart of the music.
"Feel the music, embrace the colours" was my idea. With bright and cheery colors which dominate, symbolizing the song's themes of acceptance of life's moments. The video becomes an exciting journey, with each lyric appearing as a vibrant burst of color, elevating the overall experience.
2023
Motion Graphic Music Video
Create a Music-Inspired Motion Graphic Animation. Make a dynamic motion graphic animation that visualizes Song by any artist, capturing its energy and emotion.
Requirements:
-Translate the song's beats and lyrics into compelling visual sequences.
-Use After Effects for animations and transitions.
-Incorporate a mix of vibrant and subdued colors inspired by the original video.Duration: 30-60sec
Deadline: 2 weeks
The final deliverables should include motion graphic animation video in high resolution and After Effects project files for future adjustments.
Project Brief
Inspiration board
Storyboard
Brief
Create a Music-Inspired Motion Graphic Animation
Objective: Create a dynamic motion graphic animation that visualizes Song by any artist, capturing its energy and emotion.
Requirements:
-Translate the song's beats and lyrics into compelling visual sequences.
-Use After Effects for animations and transitions.
-Incorporate a mix of vibrant and subdued colors inspired by the original video.
Duration: 30-60sec
Deadline: 2 weeks
Deliverables:
-Motion graphic animation video in high resolution.
-After Effects project files for future adjustments.
Colours and fonts
Colours and fonts
Learning Curve
Learned to use After Effects for basic animation and motion graphics.
Developed skills in turning static images into dynamic motion sequences.
Gained experience in creating smooth, engaging movements.
Learned to visually interpret a song, translating audio into compelling visuals.
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It Is What It Is
For the music video project, I created a vibrant motion graphic video for Jenna Raine's song "It Is What It Is." The animations visually captured the song's energy and lyrics, turning the music into engaging, dynamic visuals.
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